AI video generators are one of those tools that sound like something from sci-fi. Too good to be true, right?
Wrong.
If you want to know how the fastest-growing video production agencies are scaling right now, look towards artificial intelligence as your first answer.
They’re leveraging everything from smart automation to automated video editing. Here’s how you can too.
Quick Breakdown
By embracing AI video production tools, agencies are completing projects faster than ever while drastically cutting overhead costs.
You’ll Learn
- The Importance Of AI In Video Production
- Cutting-Edge AI Tools Revolutionizing The Industry
- How To Find The Right Balance With Human Intelligence
- How To Start Implementing AI Into Your Workflows Today
Why AI Is Important For Video Production Agencies
Need more proof that AI video tools are serious game-changers for your video production agency?
Consider this.
By 2032, the global AI video generator market is expected to reach a value of USD 2,562.9 million, according to Fortune Business Insights. To put how big of a growth that is into perspective. That number is expected to grow by a whooping 20% compound annual growth rate (CAGR). It was only $716.8 million in 2025.
You read that right. 20% PER YEAR. For the next few years.
So why the explosive growth in popularity? Simple.
AI streamlines production and removes common obstacles. Time restraints, cost limitations, the demand for higher quantities of content on more platforms.
Previously. video production agencies were stuck. Clients needed more. But production teams had limited time and money to work with.
Until now.
Thanks to AI, agencies can scale video production while still maintaining high-quality standards. Enter Synima’s hybrid approach to AI video. We mix artificial intelligence with human-guided creativity to create videos that are efficient, as well as high-quality.
One compliments the other. Speed. And Storytelling.
Cutting-Edge AI Tools Revolutionizing Video Production
Want to learn about some specific tools that are taking the video production world by storm?
Here are just a few examples. Each of these AI technologies are solving pain points that have affected the industry for ages.
Automated Video Editing And Post-Production Workflow
Cutting, Colour correction. Adding transitions. Audio syncing.
Video editing has always been a tedious process. Even with experienced video editors at your disposal. Things that should take hours can sometimes take days. And it still isn’t guaranteed.
Thanks to AI tools focused on automating this process,video editing and post-production work can now be completed by AI in a fraction of the time.
Here are just a few tasks that AI can automate:
- Detecting and cutting out unnecessary footage
- Colour correcting videos from start to finish
- Creating transitions between clips
- Syncing up audio with visual elements
Need some proof? Wistia’s State of Video Report found that 41% of professionals are currently using AI to generate videos. But the year prior, only 18% utilized it.
What’s more, most teams are using AI to help with pre-production planning and post-production editing.
Automated Text-To-Video Generation
Turns out, you can teach AI to take simple text documents and generate videos from them.
Here’s how it works.
AI assesses text documents, then it uses that data to:
- Pull relevant stock video footage
- Create background music
- Generate voiceovers
- Edit video, from start to finish.
Now, teams can whip up production-quality videos in mere minutes.
Use cases? Easy product demos, social video posts, explainers and more.
AI Video Voice Overs & Digital Avatars
Who needs a real person to voice over your next video production? Not with AI.
AI has gotten so good at understanding language and voice tonality. You can create natural-sounding narrator voices in any language. All through AI. Means you can create videos for any market without paying for expensive translation services or voice-over artists.
Not only that. Digital avatar production has come a long way. Custom avatars can be the “face” of your business on video. Never scheduling a studio session or paying a speaker.
It’s a dream for video production agencies that need to crank out videos quickly and efficiently.
Intelligent Scene Recognition
Remember the days where sorting through video footage was a daunting task?
You didn’t know where specific clips were saved. What took hours of manual labor can now be done by AI in seconds.
Thanks to intelligent scene recognition, AI can autonomously detect:
- Faces
- Objects
- Locations
- Emotions
- Colors
Need to find a specific clip? Upload it to your video editing suite. AI scan the video footage and return results in seconds.
It’s a massive time saver for video editing teams that spend countless hours going through raw footage.
Real-Time Video Analytics And Optimization
Alright last one. AI can even help you improve videos after they are produced.
Once again, AI uses real-time machine learning to provide video production value to agencies with actionable insights they can use to improve videos.
Machine learning algorithms are fed viewer data which lets AI detect:
- Which sections of video hold attention
- Which sections lose viewers
- Where should videos be trimmed
- What visuals viewers respond to most
All of this data can be used to optimize current and future video projects.
Finding The Balance With Human Intelligence
Something to keep in mind when working with AI.
AI is powerful. But not smarter than the human brain. At least… not yet.
Many successful video production teams are using AI as an extension of their workflow. Not to replace jobs.
Think of AI as your new best friend at work. That friend who takes care of all the boring stuff while you do the fun, creative stuff.
Human expertise is still needed for:
- Coming up with ideas
- Creatively directing videos
- Emotional connection
- Decision Making
But AI? AI will take care of everything else.
Steps To Start Implementing AI Into Your Workflow
Ready to start utilizing AI tools for your next video project? Here are four steps you can take right now to start doing just that.
Identify Your Biggest Time Consuming Tasks
What takes your team the longest to complete? That’s your first gold mine.
AI tools are great for automating tedious tasks. So look at your current process and figure out where you can save the most time.
A few ideas include:
- Video transcription and captioning
- Basic video editing
- Sorting through video footage
- Resizing videos for social platforms
Don’t Dive Head First
Starting small is your friend. You don’t want to disrupt your current workflow by testing an AI tool blindly.
Instead, pick one small process. See how you can improve it with the help of AI. Once you’ve found a comfortable solution, start scaling from there.
Invest In Training
Believe it or not. Proper prompt engineering goes a long way when working with AI.
Make sure your team is properly trained on how to communicate clearly with your new AI tools. It’ll make your life a hell of a lot easier.
Double Check AI Work
AI can produce awesome content. But not all of it will be good.
Make sure you hire funs that will properly vet any AI generated media before it’s published or passed onto clients.
Wrapping Up
Here’s the thing about AI…
AI video tools are only going to get better with time. That means embracing these tools NOW will put you miles ahead of the competition.
Again. AI is great at taking care of tedious tasks so you have more time to focus on what really matters. Being creative.
Don’t feel overwhelmed by the constant technological advances in the video production world. Instead, use it to your advantage.
Implement AI into your workflows and prepare to dominate the market.
